Job Responsibilities
- Build and maintain strong relationships with local media outlets, Key Opinion Leaders (KOLs), and PR partners to generate valuable opportunities that enhance brand visibility for our stores and deliver stronger market presence in the region.
- Deeply understand the Primary Market Area (PMA) and align with China market strategies to craft targeted store plans that reinforce IKEA’s leadership in the home furnishings sector and establish it as the top preferred brand locally.
- Partner closely with the IKEA FAMILY team and in-store commercial teams to create integrated local marketing initiatives, drive footfall to stores, and accelerate sales growth.
- Develop and effectively manage marketing budgets to optimize resource allocation and achieve maximum return on investment.
- Lead the development of the team’s capabilities, foster continuous learning, and drive overall professional growth.
Requirements
- Proven experience designing CRM or membership/loyalty campaigns.
- Strong familiarity with private domain traffic channels (social communities, mini-programs, and CRM tools).
- Demonstrated portfolio of successful viral or high-engagement campaigns.
- Hands-on expertise across the Xiaohongshu (RED), Douyin, and WeChat ecosystems.
- Ability to adapt and localize brand voice into culturally relevant content.
- Established network of media contacts, KOLs, and KOCs.
- Solid experience managing press releases, media partnerships, and influencer campaigns.
- Track record of delivering successful offline activations, store events, and pop-up experiences.
- Strong vendor and partner management skills.
- Ability to connect campaigns directly to measurable outcomes in traffic, conversion, and sales.
- Experience collaborating with store operations and sales teams.
- Proven crisis management capabilities, including social listening and public sentiment monitoring.
Additional Information
Job Posted: June 09, 2026
Employment Type: Fulltime
Work Type: On-site work
Location for: China, Tianjin
Contact Details Employer hotline 24/7 United States +1 332 273 7071
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